The Kassim Family
Not a company.
A family who loves this land.
In 1978, from a small office in Arusha at the foot of Mount Meru, the Kassim family began welcoming visitors to Tanzania. Not as a business venture, but as a natural extension of the hospitality that defines Swahili culture.
Nearly five decades later, that spirit remains unchanged. We still greet every guest personally — a first call with Don often becomes the start of a lifelong relationship with this land. We still know our guides by name and by character. We still believe that the best safaris happen when the people guiding you genuinely love the land beneath your feet — something you feel most directly in the quiet of a safari vehicle.
Nearly five decades of building relationships with guides, trackers, camp managers, and conservation partners give Bobby Safaris access and knowledge no international operator can replicate.
Bobby Safaris represents the pinnacle of what we have learned in all those years. Every journey is designed for those who seek not just luxury, but meaning. Not just wildlife, but connection to something larger than themselves. Discover who travels with us and what they most value about a Tanzania safari.
Our Values
What guides every journey
Authenticity
We are Tanzanian. This is our home. Every experience we create comes from deep personal knowledge of this land, its people, and its wildlife. You will never find a more genuine connection to Tanzania.
Conservation
Tourism must serve the wild places it visits. Every safari we run supports wildlife protection, habitat preservation, and the communities who live alongside these extraordinary ecosystems.
Intimacy
We do not do group tours. Every journey is private, every itinerary bespoke. Our guides do not rush. Encounters are unhurried, and the pace of the safari matches the pace of the wild.
Our Journey
Milestones along the way
1978
The Beginning
The Kassim family opens its doors in Arusha, welcoming the first guests to experience Tanzania’s northern safari circuit.
1985
Growing Roots
Expanding into the Serengeti and Ngorongoro, with a growing fleet of vehicles and a team of guides who would become lifelong partners.
1995
Conservation Commitment
Formalising our commitment to wildlife conservation and community development, partnering with local Maasai communities.
2010
A New Generation
The next generation of the Kassim family takes the reins, bringing fresh vision while honouring the traditions that built our reputation.
2026
Bobby Safaris Today
Nearly five decades of excellence. Bobby Safaris represents the culmination of everything we have learned about crafting extraordinary journeys in the wild.
Become part of our story
Every guest who travels with us becomes part of our family's continuing journey. We would love to welcome you.
View our exclusive offers — bespoke journeys crafted around exceptional access and timing.