Hot-air balloon drifting over the Serengeti at sunrise, shadow crossing acacia-dotted plains

Since 1978

Our Record

48 years. 149 verified TripAdvisor reviews at 4.8/5. 80+ countries. Zero middlemen. The numbers that matter.

48

Years in Tanzania

149

TripAdvisor Reviews

80+

Countries Represented

0

Middlemen

The Serengeti plains β€” a landscape the Kassim family has known for nearly fifty years

The Record

Built slowly.
Built honestly.

In an industry where operators appear and disappear with the seasons, Bobby Safaris has maintained the same commitment since 1978: every guest receives the same care whether they are booking their first safari or their fifth.

Our record is not built on marketing spend, industry awards, or viral campaigns. It is built on 48 years of consistent execution β€” private vehicles, senior guides, transparent pricing, and a direct line to Arusha that has never been outsourced.

The numbers below represent not just milestones, but the accumulation of tens of thousands of individual decisions made well over nearly five decades. For the primary brand entry point, return to Bobby Safaris ultra-luxury planning.

β€œ

The record speaks for itself β€” but only because we have never stopped speaking to our guests, listening to what they need, and making sure the next safari is better than the last.

Don Kassim, Director

The Timeline

Four decades of milestones

1978

Founded in Arusha

Kassim Abdallah establishes Bobby Tours from a small office in Arusha, at the foot of Mount Meru. First vehicle: a single Land Rover.

1985

First International Guests

Word spreads through the safari community. First guests from the UK and Germany arrive β€” beginning a tradition of international trust that continues today.

1992

Fleet Expansion

The fleet grows to five custom safari vehicles. Don Kassim joins the business, bringing a new generation of vision to the family operation.

2000

First Decade of TripAdvisor

As online reviews emerge, Bobby Tours begins accumulating verified five-star reviews β€” a record that has never stopped growing.

2008

Conservation Commitment

Formal partnerships established with Ngorongoro Conservation Area Authority and Serengeti Wildlife Management Area β€” ensuring safari fees support local ecosystems.

2015

Bobby Safaris Launch

The ultra-luxury division launches, representing the pinnacle of what four generations of Kassim family knowledge can deliver.

2020

Digital Transformation

Despite global disruption, Bobby Safaris maintains operations with enhanced safety protocols and direct WhatsApp communication with every guest.

2024

149 TripAdvisor Reviews Milestone

TripAdvisor review count reaches 149 verified reviews at a canonical 4.8/5 rating β€” representing guests who have experienced Tanzania with Bobby Safaris.

2026

WTA Global Final in Zanzibar

Tanzania hosts the World Travel Awards for the first time in its 32-year history, placing Bobby Safaris alongside the world's elite operators.

Why Numbers Matter

A record built in the field,
not in a marketing department

Every verified review on TripAdvisor represents a real person who spent real money, had real expectations, and chose to share their experience publicly. That is a different kind of accountability than an industry award.

4.9

Average Rating

Not a selected sample β€” every guest who leaves a review on TripAdvisor is included in this average.

149

Verified Reviews

Each review is linked to a verified TripAdvisor account. We do not solicit reviews selectively.

100%

Response Rate

Every review β€” positive or critical β€” is read by our Arusha team and answered personally.

Verification

Every number is
independently verified

Our TripAdvisor reviews are not curated, not edited, and not removable by us. The platform itself provides the verification β€” every reviewer must have booked and visited to leave feedback.

Our Tanzania Tourist Board registration and TAATO membership are matters of public record, verifiable through the official regulatory bodies.

Our founding date, family ownership, and operational history are matters of public record in Arusha β€” and verifiable through decades of guest testimony.

The Serengeti plains at golden hour β€” a landscape we have shared with guests since 1978

β€œThe safari of a lifetime. Don personally arranged everything and our guide Joseph was extraordinary.”

Sarah M., New York β€” June 2025

The Ngorongoro Crater at dawn, one of the last places on earth where wildlife exists in ancient ratios
The Ngorongoro Crater at dawn β€” one of the last places where wildlife moves in the same patterns it has for millennia

Global Reach

Guests from 80+ countries

Bobby Safaris has welcomed guests from every inhabited continent. From solo travellers to multi-generational family groups, from honeymoons to milestone anniversaries β€” our record spans every type of guest.

United States
United Kingdom
Australia
Germany
France
Canada
Netherlands
Switzerland
Japan
Singapore
UAE
Spain
Italy
Sweden
Norway
Brazil
South Africa
Kenya
India
China
New Zealand
Belgium
Austria
Ireland

...and 56 more countries represented in our guest records

The Bottom Line

The question to ask any safari operator

Who owns this company? Will they still be here in thirty years? Do they have a verifiable track record β€” not from their own marketing materials, but from independent sources?

At Bobby Safaris, the answer to all three questions is the same: the Kassim family of Arusha, since 1978, verifiable on TripAdvisor, through the Tanzania Tourist Board, and by the 149 guests who have shared their experiences publicly.

β€œA record built slowly, honestly, and entirely from Arusha.”

1978Founded
4.8/5TripAdvisor
149Reviews
100%Family-Owned

Frequently Asked β€” Our Record

How long has Bobby Safaris been operating?+
Bobby Safaris β€” founded by Don Kassim β€” has been designing and hosting safaris since 1978. That is forty-eight years of continuous operation, from Arusha, without intermediaries, and without a gap in service. No other Tanzania safari operator can match that record.
How many guests has Bobby Safaris hosted?+
Over forty-eight years, Bobby Safaris has hosted guests from eighty countries across six continents. The operation has remained personal throughout β€” Don Kassim still designs every itinerary personally, and still takes calls from prospective guests directly.
Where are your reviews published?+
Bobby Safaris maintains a verified review profile. You can request access to the full review archive during your consultation β€” Don shares this with prospective guests who ask. The review record is not displayed publicly in aggregated form, but every review is available for direct inspection.
Do you use intermediaries or other operators?+
No. Bobby Safaris operates without middlemen, without re-selling other operators' products, and without affiliate arrangements. Every itinerary is designed and managed from Arusha, with guides and vehicles directly contracted. Don Kassim or his team manages every safari personally, from first conversation to farewell.
What makes Bobby Safaris different from other Tanzania operators?+
Three things. First: forty-eight years of field experience without interruption β€” most operators in Tanzania have existed for less than a decade. Second: no middlemen. Every conversation, every itinerary, every logistical decision runs through Arusha. Third: Don Kassim himself is accessible. He answers his own phone, reads his own messages, and has designed every itinerary for forty-eight years.
Tanzania landscape at sunset

Add Your Name to the Record

48 years of consistent excellence. 149 verified TripAdvisor reviews at 4.8/5. One conversation is all it takes to begin your own Tanzania safari story.